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최효진 ( Choi Hyo-Jin ) - 선린대학 간호과
이은주 ( Lee Eun-Joo ) - 경북대학교 간호대학
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Abstract
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Purpose: The purpose of the study was to identify the mediating effects of job satisfaction between internal marketing and organizational commitment of nurses in small and medium-sized hospitals.
Method: Data were collected from 208 nurses in 8 small and medium-sized hospitals and analyzed using descriptive statistics, Pearson correlations, and structural equation model (SEM) with the PASW 18.0 and AMOS 18.0 programs.
Results: There were positive relationships among all three variables, internal marketing, job satisfaction and organizational commitment. There was a mediating effect of job satisfaction between internal marketing and organizational commitment.
Conclusion: The results of the study indicate that strategies which could enhance the job satisfaction of nurses should be developed by mangers in small and medium sized hospitals. Further study is needed on other factors which may influence nurses’ job satisfaction and organizational commitment especially, in small and medium sized hospitals.
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KeyWords
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내부마케팅, 조직몰입, 직무만족, 간호사
Internal marketing, Organizational commitment, Job satisfaction, Nurse
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원문 및 링크아웃 정보
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등재저널 정보
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